Businesses need to start adapting their marketing efforts to keep up with the advances in modern technology. Mobile devices are now becoming the core of marketing efforts in the present and will dominate marketing efforts in the future. Tailoring the marketing to mobile devices is crucial to provide a smooth functionality on handheld devices such as mobile phones and tablets.
The time spent on Mobile devices is increasing year by year with an average of 10 hours per day. Money spent on developing apps and advertisements for mobile platforms will be the norm in the next two years.
Mobiles are arguably the most used device there is out there. Now the unique aspects of a mobile are that it’s your personal key, a key to the world of social media with your friends and idols. The mobile device to its core is an entertainment hub, business device, GPS and contact device all in one right in the palm of your hand.
We use our phones daily which they essentially become our best friend we grow a relationship with them. Previously mobile phones were just a device, a device which we use to text and phone call. Now mobile phones are much more advanced as we use apps for music, games, image storage, social media and much more.
The difference between a mobile device and a laptop or PC is obviously mobile you can take it everywhere with you in a convenient way whereas laptops and computers you would need a desk. Secondly, mobiles just require downloading apps and install much quicker than downloading a file to install it on a laptop/computer. Furthermore, a mobile phone is much more instant with photos, videos and communicating with the device literally in the palm of your hand. The entire world in your hand takes it anywhere whereas you are restricted to laptops and computers. This is because social media is integrated with mobile devices now instead of going on a computer and loading up the browser to log in to the social networking site. Now through the power of WI-FI and mobile data users can capture instant moments and share them with the world and communicate instantly in any location and very flexible for use during the travel.
Now there are many types of apps out there.
Gaming apps are basically mobile customised games that are ready to run on your phone specifically in terms of graphics, framerate and overall quality.
Music apps will be like Spotify where you can stream music to your phone and this will allow you to access anywhere with an internet connection or in the mobiles case WI-FI or mobile data.
Now social apps will be the social media platforms such as Facebook, Twitter, Facebook Messenger, Snapchat and Instagram. All the following are part of the communication hub on the mobile phone.
Now photography apps can be apps that use filters to edit photos captured or download images that other people have shared. You can also use social media app Instagram to edit the photography.
Weather apps will tell you the temperature, wind speed, future forecasts based on the location you have selected or where you are currently based on the current moment of location.
Now food and drink apps allow you to order food takeaways such as using the app JustEat and you can also pre-plan in advance the food you are wanting before you get to the food restaurant on the high street.