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CASE STUDIES

Your AI Sales agent is here, automate conversations and lead generation with a sales team that never sleeps

01

Case Study #1: £30,000 Ad Spend Reduction & Leads Doubled

  • Client paying over £100 per lead
  • Changed audiences & creatives
  • Reduced cost per lead to under £15
  • Better quality leads
  • Same budget 7x leads and 10x conversions

02

Case Study #2: Website Delivered in 8 Weeks

  • Customer waiting for new website (over 9 months)
  • Put in place KPIs, timeline and content strategy
  • Built company Notion boards to manage workflow
  • Full reporting and agency relationship improved
  • Site delivered all parties paid, retainer saving £3K per month

03

Case Study #3: Lack of leads for sales team

  • Business unsure on lead acquisition funnel
  • Deployed Sales Surge system
  • Qualified leads straight into customers CRM
  • Sales team now ‘too busy’ (not our problem, but a nice to have)
  • MD looking to recruit more staff as a result

02

Case Study #4: MARKETING TEAM knowledge gap

  • Team needed training in all aspects of marketing
  • Built in-house reporting and task management
  • Regular training sessions energised the team
  • Replaced 2 team members who were unable to hit targets
  • Far better resulting skilled team with objectives 
Planning your marketing correctly will make a huge difference to results
Andy Price and Simon Young of Institution Marketing now trade as Strategic Marketing Development and provide fractional marketing director services as well as non-exec directorships

03

Case Study #5: Agency retainers too high & relationships poor

  • Lack of reporting and ideas
  • Simon took over management and accountability
  • Rebuilt agency relationships – got them excited and working hard
  • Structure of reporting improved and results followed
  • No need to change agencies
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